Income generation of all kinds, even philanthropic donations, is based on an exchange of values. This is often confused with formal benefits such as tickets, invitations etc., but many values are emotional. DDA works with its clients to identify the key points of value of an organisation (many of them are overlooked by the organisation itself). We then consider which individuals and potential partners would react well to these points of value and set price points and marketing objectives. Identifying your own value will lead to new and unexpected sources of income